Product Design and Strategy

Beast

Old school shaving tools lasted forever and reflected memories of learning to shave from your parents. Beast is a series of angular, masculine shaving tools designed in collaboration with Keith Costa and Emmorie Jossie.

 

Beast Grooming

OLD SCHOOL SHAVING TOOLS LASTED FOREVER AND REFLECTED MEMORIES OF LEARNING FROM YOUR PARENTS

Beast is a SERIES OF ANGULAR, MASCULINE SHAVING TOOLS designed in collaboration with Keith Costa and Emmorie Jossie

 
 

For inspiration and design language we looked to the rams horn.

Something inherently masculine, but curved, tapering, and detailed.

 
 

To test form and function we built and tested our designs

Over 300 models were made, and tested with users for feedback

 
 

after prototyping, four designs were chosen.

A beard trimmer, safety razor, nose hair trimmer, and a brush and bowl .

 
 

Shave your beard in confidence and style

With a form factor inspired by a rams horn, the beard trimmer features a recessed guard, knurled height dial, and easy charging base with copper touch points.

 
 
 

Fluid Control with a Sharp Edge

Inspired by traditional straight edge razors, this razor features handle contour grips, an easily exchangeable head, and an intuitive finger curve for stability.

 
 
 

Discreet Form for the Tiniest of Hairs

This simple and protected nose hair trimmer features a Protected trimmer head, Intuitive sliding button, Activation indicator, and pinky and finger grips.

 
 
 

Minimal Form for a Controlled Lather

This boar hair brush and contoured bowl feature easily cleanable surfaces, and specialized bowl and brush grips.