Product Design and Strategy

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Disney

Working with Disney and HP to build product lines that leverage the strengths of both brands

How can technology make printing fun for children?

Working with Disney and HP to build product lines that leverage the strengths of both brands
 

Client: Disney Interactive + HP, 2017 via scad

120 pages, elements REDACTED

Team Members

Paige Cambern, Sqeuential Artist

Liz Caputo, Industrial Designer

Carolina Casal, Illustration Artist

Peggy Ip, Illustration Artist

Gannon Jaspering, Game Designer

Jacob Larsen, Sequential Artist

Liz possee, Industrial Designer

Meghan preiss, Service Designer

Qianwen Dong, Industrial Designer

Charlotte Masters, Advertising

Breana Russell, Service Designer

Cyd Ferree, Graphic Designer

Andrew Moore, Sustainability Design

Weming Zhou, Industrial Designer


 
 

Augmented Reality Posters

Imagine putting on a headset and being placed in new worlds through ar enabled artwork printed in your own home


We provided an multi-year framework for Disney to expand their augmented reality printables, starting with movie posters that interact with you through your phone. Depending on the success of that platform, eventually you could print posters in your home, assemble them, and play the characters in those films through the magic of AR and Disney Interactive. This first step was just released by Disney for their most recent films.

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Real-Time Character Art

Imagine coloring in a character in a comic book, and that character coming to life through your screen just as you drew them


One of our more experimental concepts was for a cooperation between an AR coloring company and Disney Interactive to create a series of simulated, colored, characters. It would give children ownership and an outlet for creativity, while allowing Disney to control the content, movements, and more. Disney elected to take this concept and run with it themselves, bringing it through their own research divisions and injecting life into the idea.

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Printers as interactive characters

Imagine playing a board game with your friends, where the printer produces randomizing elements and SURPRISES like another player


We spent 10 weeks prototyping and designing a board game that would allow for multi-modal gameplay between players and printers, among other HP technologies. These would be possible with a simple update push to any enabled printer, and would have a native embeddable app. For our first iteration we worked exclusively with the Haunted Mansion property, and created a unique game called Mortal State.

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To see more of this project, please contact me.

In addition, please refrain from sharing the above documentation.