No items found.

Designed For SCAD in 2016

Beast Shaving Tools

Keith Costa

Emmorie Jossie

How masculine is too masculine when it comes to grooming accessories?

Beast is intended to be a hyperbolic project surrounding the over-masculinization of mainstream products. The products in this bathroom grooming series use 'masculine' natural elements, like the ram's horn, as form inspiration to highlight this trend. A legitimate design exercise, over 300 physical models were made and tested to find forms that were functional, and 1000% masculine. Satin black and sharp curves on the beard trimmer, nose hair trimmer, safety razor, brush, and bowl help to unify the series

The nose hair trimmer reflects elements of the beard trimmer in a sleeker, slightly more feminine form.
This is some text inside of a div block.
The head of the nose hair trimmer recedes when not in use, protecting it from the elements while stored.
This is some text inside of a div block.
The razor is arguably the most hypermasculine of the set, and uses a very sharp, phallic form to express it's desired emotion.
This is some text inside of a div block.
The shaving set has no extant sharp edges, but uses a CMF contrast to accomplish the same affect.
This is some text inside of a div block.
No items found.
The beard trimmer features a flush guard that disappears completely when not in use.
This is some text inside of a div block.
The beard trimmer features a flush guard that disappears completely when not in use.
This is the example text
The tactile push and turn knob on the front connects the user to the mechanical nature of the trimmer.
This is some text inside of a div block.
The tactile push and turn knob on the front connects the user to the mechanical nature of the trimmer.
This is the example text
Every powered device in the series comes with a charging display mat that can be placed on a bathroom surface.
This is some text inside of a div block.
Every powered device in the series comes with a charging display mat that can be placed on a bathroom surface.
This is the example text
No items found.

During our exploration of hypermascullinized design, we learned a great deal about the connection between aesthetics and masculine elements. Angles, curves, and corners of course reflect this emotion, but also do natural masculine forms. Horns, for example, were used as a design element throughout the series despite the intrinsic curvature and form.

The nose hair trimmer reflects elements of the beard trimmer in a sleeker, slightly more feminine form.
This is some text inside of a div blodsfck.
The head of the nose hair trimmer recedes when not in use, protecting it from the elements while stored.
This is some text inside of a div blodsfck.
The razor is arguably the most hypermasculine of the set, and uses a very sharp, phallic form to express it's desired emotion.
This is some text inside of a div blodsfck.
The shaving set has no extant sharp edges, but uses a CMF contrast to accomplish the same affect.
This is some text inside of a div blodsfck.
No items found.

This project was completed over 5 weeks in 2016. We made over 300 foam models and 3D printed mockups, and tested the forms on over 150 users. Each round we would go back to the drawing board and iterate based on the feedback. These models have been on display at SCAD for the past 3 years.

The beard trimmer in use.
This is some text inside of a div block.
These sketches for the razor show the progression to the final concept.
This is some text inside of a div block.
The Beast series hand-carved foam models.
This is some text inside of a div block.
No items found.