Beast is intended to be a hyperbolic project surrounding the over-masculinization of mainstream products. The products in this bathroom grooming series use 'masculine' natural elements, like the ram's horn, as form inspiration to highlight this trend. A legitimate design exercise, over 300 physical models were made and tested to find forms that were functional, and 1000% masculine. Satin black and sharp curves on the beard trimmer, nose hair trimmer, safety razor, brush, and bowl help to unify the series
During our exploration of hypermascullinized design, we learned a great deal about the connection between aesthetics and masculine elements. Angles, curves, and corners of course reflect this emotion, but also do natural masculine forms. Horns, for example, were used as a design element throughout the series despite the intrinsic curvature and form.
This project was completed over 5 weeks in 2016. We made over 300 foam models and 3D printed mockups, and tested the forms on over 150 users. Each round we would go back to the drawing board and iterate based on the feedback. These models have been on display at SCAD for the past 3 years.