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Designed For SCAD in 2016

Beast Shaving Tools

Keith Costa

Emmorie Jossie

A large percentage of products are gendered, either with or without reason. In a response to this trend, and the over saturation of hyper-masculine products, we asked ourselves; how masculine is too masculine when it comes to grooming accessories?

Masculine Grooming Tools

Beast is intended to be a hyperbolic project surrounding the over-masculinization of mainstream products. The products in this bathroom grooming series use 'masculine' natural elements, like the ram's horn, as form inspiration to highlight this trend.

The series consists of a beard trimmer, nose hair trimmer, razor, and a brush and bowl set.

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The products are designed to be displayed on countertops, and their bases help to unify the series.
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The grooming series has a very strong protection story, similar to that of most masculine products. The beard and nose hair trimmers have features that protect their cutting edges while in transport or charging.
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+ See the process
The products are designed to be displayed on countertops, and their bases help to unify the series.
This is some text inside of a div block.
The products are designed to be displayed on countertops, and their bases help to unify the series.
This is the example text
The grooming series has a very strong protection story, similar to that of most masculine products. The beard and nose hair trimmers have features that protect their cutting edges while in transport or charging.
This is some text inside of a div block.
The grooming series has a very strong protection story, similar to that of most masculine products. The beard and nose hair trimmers have features that protect their cutting edges while in transport or charging.
This is the example text
No items found.

Aesthetics inspired by animalistic forms.

The horns of ungulates, such as rams and elk, provided a powerful inspirational source for the product series. Horns like the one above are inherently masculine, and display beautiful complex curvature and swooping surfaces.

Additionally bevels and chamfers were used to highlight touch points and provide a comfortable use experience.

The beard trimmer features a flush guard that disappears completely when not in use.
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The tactile push and turn knob on the front connects the user to the mechanical nature of the trimmer.
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Every powered device in the series comes with a charging display mat that can be placed on a bathroom surface.
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The nose hair trimmer reflects elements of the beard trimmer in a sleeker, slightly more feminine form.
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The head of the nose hair trimmer recedes when not in use, protecting it from the elements while stored.
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The razor is arguably the most hypermasculine of the set, and uses a very sharp, phallic form to express it's desired emotion.
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The shaving set has no extant sharp edges, but uses a CMF contrast to accomplish the same affect.
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Intensive testing process

We made over 300 foam models and 3D printed mockups, and tested the forms on over 150 users.

Each round we would go back to the drawing board and iterate based on the feedback. These models have been on display at SCAD for the past 3 years. This project was completed over 5 weeks in 2016.

The beard trimmer being tested by one of the users in our testing environment.
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These sketches for the razor show the progression to the final concept.
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The Beast series hand-carved foam models that were used to test with our final round of users.
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