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Designed for Disney and HP in 2016

Disney Print Magic

Paige Cambern, Sqeuential Artist

Liz Caputo, Industrial Designer

Carolina Casal, Illustration Artist

Peggy Ip, Illustration Artist

Gannon Jaspering, Game Designer

Jacob Larsen, Sequential Artist

Liz possee, Industrial Designer

Meghan preiss, Service Designer

Qianwen Dong, Industrial Designer

Charlotte Masters, Advertising

Breana Russell, Service Designer

Andrew Moore, Sustainability Design

Weming Zhou, Industrial Designer

Cyd Ferree, Graphic Designer

In a world where people are printing less and less every year for personal use, paper companies need to find ways to adapt. HP and Disney partnered up and wanted to know, how could you bring the magic of Disney to life with HP printed products?

Digital reality meets printed paper

Printmagic is the culmination of 10 weeks of conceptualization and research that speculates the future of paper products in relation to the entertainment industry.

Augmented reality, interactive household objects, and tangible digital-paper interfaces were explored as potential outputs of the partnership between Disney and HP. Several of the products posed have been released by Disney Research division, implemented in major motion picture releases (A Wrinkle In Time and Ready Player One), and more.

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Augmented reality and printed products could provide new solutions for at home play, such as interactive movie posters and wall art.
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+ See the process
Augmented reality and printed products could provide new solutions for at home play, such as interactive movie posters and wall art.
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Augmented reality and printed products could provide new solutions for at home play, such as interactive movie posters and wall art.
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Secondary Research and Business analysis

For 2 weeks the team focused on technological and experience trends relating to both companies, Disney and HP.

After exploring the companies separately, we coalesced the data to determine overlapping areas of interest and pain points in experience types that could help spark a direction for the general exploration to come.

Primary research

The team spent several weeks interviewing a multitude of users in various subgroups; stakeholders in Disney and Hp respectively, users of both companies, and then lead users that were defined by overlapping the secondary research and business analysis.

Additionally psychological profiles of users were catalogued and used to create personas for the purpose of vetting later concepts.

Affinitization and curation

After creating a definitive direction palate, the team focused on distilling the experiences to a refined set of concepts that have room for independent expansion.

Some concepts focused on improving the in-park experience for guests, and others on at home printing experiences.

Digital Prototyping

For each of the concepts, a 'functional' MVP was created to test with internal and external stakeholders.

A multitude of the directions prototyped focused on Augmented reality, a digital experience greatly enhanced by printed goods.

Refinement and Stakeholder Meetings

After numerous stakeholder meetings with upper management of the respective companies, specific concepts were marked for expansion or left for later review.

Management was partial to augmented reality concepts that expand marketability for existing and upcoming API.

Release

Concepts were released or researched by Disney in limited runs that helped test market demand, many for high end releases like Star Wars.

Our augmented reality posters are now semi-standard for Disney releases, and further projects are being explored by Disney Research division.

Sensitive and NDA concepts

Although the project is complete, and many concepts have been released by Disney and HP, the overall concepts we developed are still NDA.

I can reveal more concepts verbally in an interview setting.

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