Working with the Danish brand SKAGEN to bring new life into their brand of smart jewelry and accessories using design strategy.
Frank Sessa, Fashion Marketing
Kate Dingwall, Fashion Designer
Kerry Stradley, Service Designer
Ganesh Raikar, Industrial Designer
Simon Zhu, Industrial Designer
Amanda Lott, Service Designer
Christine Everdeall, Service Designer
Nicholas Fasoli, Service Designer
Juliana Rey, Graphic Designer
Caroline Klimek, Industrial Designer
Daritza Perez, Graphic Designer
Clarissa Ter Matt, Service Designer
Unitha Ramirez, Graphic Designer
Aziz Alsunusi, Industrial Designer
Archie Srinivasan, Industrial Designer
Remy Bustani, Illustrator
Luke Pfost, Industrial Designer
Maiya Plather, Fashion Marketing
276 pages, elements
Innovations that connect you to friends, family, and home.
We designed a series of product functions that embody the ideology of danish hygge, or coziness + belonging.
Imagine leaving your house for a jog in the morning heat of the summer, and returning to see that your house cooled automatically to make your recovery easier. What if your necklace could sense your pre-interview stress, or if your bracelet could casually set up interactions with your close friends.
These are the questions that we asked ourselves when working with the Danish brand, and it guided us to design a connected future that makes you feel more comfortable wherever you are.
Aesthetics that reflect the current and future brand
Smart devices are typically oversaturated with buttons and interfaces, but we sought to reduce interaction wherever possible.
Skagen built their brand as bring one of the first companies to offer a true minimal timekeeping experience. We wanted to continue the tradition of less-is-more with their newest line of products, and we did this by removing the interfaces on our series of smart products and simplifying the design as much as possible without reducing functionality.
The product to the right is an inert experience camera that captures daily moments in photos and audio, and then stores them in the cloud together. Whenever you view a photo, you also hear the audio from that experience, connecting you to the moment in a unique and calming way.
Maximizing beneficial confrontation while reducing stress.
Confrontation drives our happiness. Many products and services remove all, but we accentuated confrontation for the benefit of the user.
Much of the way that products and services are designed in recent years reduce conflict in the sense that they remove boundaries and effort between the things that we want and how to get them. Skagen and our team worked to make our products make lives easier, but also allow for personal growth.
For example, we have a device whose walking GPS functionality doesn’t lead you directly to your destination, but instead gives you an indirect path for you to see things you’ve never approached even in your own city.
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